Role
Lead Designer
Team
Project manager, 1 Engineer, Account Manager
Platform
Desktop, Mobile, CTV (Connected TV)
I have been the designer for Shipt’s dynamic strategy for about 8 months. Our relationship with their agency has strengthened, enabling us to work efficiently while keeping the brand’s integrity at the forefront and delivering stronger outcomes.
Product Feed Template
Shipt wanted to run local, in-stock product ads to the right in-market audiences. Using legacy tools this would have required a costly and consuming 1.2 million unique creatives.
The evergreen template was designed for running throughout the year in between seasonal promotions. I created two variations: single retailer and multi-retailer (displaying up to 5). When multi-retailers were listed, the CTA would show the logo for the retailer offering the product.
Summer Template
The summer template was requested based on some brand changes for the season as well as dynamic changes to the creative based on pre-determined themes. The headline, bag images and savings stickers were updated for the frequent promotions.
Weather Triggers
- Larger sizes incorporated a 3 day forecast. The current day would pull in a relevant headline.
- All sizes had a version with the current day’s weather conditions.
- The bag contents change based on the conditions.
World Cup
- Promoting Shipt Kits for World Cup fans
- Include a countdown leading up to the next US game then switch to live
- Adapted client provided creative to include a custom countdown and game details
