Role
Lead Designer/Illustrator
Team
Project manager
Platform
Print
A personal chef company wanted a logo that balanced quirky charm with polished professionalism. After multiple rounds of hand-drawn illustrations, we found the right blend.
The client responded well to the concept of a flexible logo system, so I designed both a primary and a secondary logo to provide versatility across different applications. Simplified icon versions were included to retain the brand’s character at smaller scales or in contexts requiring a cleaner mark. The result was a cohesive identity that could adapt to everything from packaging to digital without losing its personality.
