Role
Lead Designer
Team
Project manager, 1 designer
Platform
Print
The Wolfpack Endeavor needed a logo that combined their wolfhead icon, book logotype, and the Endeavor name. This wasn’t very challenging since the branding was already strong.
I took the branding even further in the workshop experience guide. Incorporating the book cover aesthetic and the program’s spirit resulted in a bold and unique printed guide. The goal was to ensure the guide felt like a natural extension of the brand while reflecting the Endeavor program’s energy to empower women.
