Role
Lead Designer
Team
Project manager, 1 engineer, Account Manager
Platform
Mobile
A custom mobile ad experience providing personalized destination recommendations based on consumer passion points and travel interests.
Campaign Objectives
- Increase brand awareness
- Attract new customers
- Drive bookings with increased efficiency and return on investment
Solution
The tool leveraged user location data to deliver a highly personalized experience that guided travelers toward drivable destinations matched to their specific activity interests.
Top performer
2X consumer engagement
50%+ increase in return on
advertising investment
Winner! Best of Yahoo
Yahoo 4th Annual Brandblazer Competition
In recognition of innovation and excellence in omnichannel execution