Role
Lead Designer
Team
Project manager, developer, Account director
Platform
Desktop, DOOH (Digital Out-of-Home)
Convene wanted to refresh their existing advertising to avoid creative fatigue. To continue to capture the consumers attention while increasing engagement, they requested a full service refresh.
They were running static banners which only allowed them to showcase one feature or element. With performance goals and best practices top of mind, I designed a range of formats that brought display and OLV to life. These formats included carousel, touchpoints, video, and animation, giving the campaign both reach and versatility while maintaining a consistent visual identity throughout.
The Average CTR
The expanded format strategy paid off, with all formats performing above benchmarks.
