Role
Lead Designer
Team
Project Manager, 1 Developer, Account Director
Platform
Xbox
The Xbox landing experience is an immersive hub on the Xbox console. The player selects the banner from the home screen, which takes them to the ad experience offering trailers, galleries, games, or sweepstakes. For Wild Hearts, I was provided a very vibrant asset pack full of beautiful visuals. The client didn’t provide any direction beyond requesting a gallery, trailer, and sweepstakes.
I introduced motion to the design by animating paint-swipe elements sourced from the client’s asset pack. These animated textures added depth and energy to the experience. The result was approved by the client with very minimal changes, demonstrating that the creative choices aligned closely with their vision even without explicit upfront direction.
Compare Editions
For Xbox advertising the compare editions pages are an important part of the user journey. To help highlight the difference between the editions, I animated the paint stripe into the background while changing the CTA colors.
Character Galleries
There were two galleries in order to showcase the backstories and fighting styles of the characters. Instead of a traditional gallery with arrows, I chose to use the characters themselves as the navigation.
