Tag: Advertising

  • Dynamic Strategy

    Dynamic Strategy

    Role
    Lead Designer

    Team
    Project manager, 1 Engineer, Account Manager

    Platform
    Desktop, Mobile, CTV (Connected TV)

    I have been the designer for Shipt’s dynamic strategy for about 8 months. Our relationship with their agency has strengthened, enabling us to work efficiently while keeping the brand’s integrity at the forefront and delivering stronger outcomes.

    Product Feed Template

    Shipt wanted to run local, in-stock product ads to the right in-market audiences. Using legacy tools this would have required a costly and consuming 1.2 million unique creatives.

    The evergreen template was designed for running throughout the year in between seasonal promotions. I created two variations: single retailer and multi-retailer (displaying up to 5). When multi-retailers were listed, the CTA would show the logo for the retailer offering the product.

    Summer Template

    The summer template was requested based on some brand changes for the season as well as dynamic changes to the creative based on pre-determined themes. The headline, bag images and savings stickers were updated for the frequent promotions.

    Weather Triggers

    • Larger sizes incorporated a 3 day forecast. The current day would pull in a relevant headline.
    • All sizes had a version with the current day’s weather conditions.
    • The bag contents change based on the conditions.

    World Cup

    • Promoting Shipt Kits for World Cup fans
    • Include a countdown leading up to the next US game then switch to live
    • Adapted client provided creative to include a custom countdown and game details

  • Travel Planning Tool

    Travel Planning Tool

    Role
    Lead Designer

    Team
    Project manager, 1 engineer, Account Manager

    Platform
    Mobile

    A custom mobile ad experience providing personalized destination recommendations based on consumer passion points and travel interests.

    Campaign Objectives

    • Increase brand awareness
    • Attract new customers
    • Drive bookings with increased efficiency and return on investment

    Solution

    The tool leveraged user location data to deliver a highly personalized experience that guided travelers toward drivable destinations matched to their specific activity interests.

    Top performer

    2X consumer engagement

    50%+ increase in return on
    advertising investment

    Winner! Best of Yahoo

    Yahoo 4th Annual Brandblazer Competition
    In recognition of innovation and excellence in omnichannel execution

  • Insight Driven Redesign

    Insight Driven Redesign

    Role
    Lead Designer

    Team
    Project manager, developer, Account director

    Platform
    Desktop, DOOH (Digital Out-of-Home)

    Convene wanted to refresh their existing advertising to avoid creative fatigue. To continue to capture the consumers attention while increasing engagement, they requested a full service refresh.

    300×600 carousel
    970×250 touchpoints and video
    728×90 animation
    OLV ad bar

    They were running static banners which only allowed them to showcase one feature or element. With performance goals and best practices top of mind, I designed a range of formats that brought display and OLV to life. These formats included carousel, touchpoints, video, and animation, giving the campaign both reach and versatility while maintaining a consistent visual identity throughout.

    2 times

    The Average CTR

    The expanded format strategy paid off, with all formats performing above benchmarks.

    16:9 video DOOH
    9:16 video DOOH using social 1:1 asset