Role
Lead Designer
Team
Project manager, 2 designers
Platform
Print
Since the conference was held in San Francisco, the Golden Gate Bridge was the focal point and inspiration for the illustration. Creating a vector illustration was key for scalability across the event.
The design was then incorporated into signage throughout the convention, including hanging and standing banners, the stage backdrop, large-format checks presented to winners, table signs, and the program.
Role
Lead Designer/Illustrator
Team
Project manager
Platform
Print
A personal chef company wanted a logo that balanced quirky charm with polished professionalism. After multiple rounds of hand-drawn illustrations, we found the right blend.
The client responded well to the concept of a flexible logo system, so I designed both a primary and a secondary logo to provide versatility across different applications. Simplified icon versions were included to retain the brand’s character at smaller scales or in contexts requiring a cleaner mark. The result was a cohesive identity that could adapt to everything from packaging to digital without losing its personality.
Role
Lead Designer
Team
Project manager, 1 designer
Platform
Print
The Wolfpack Endeavor needed a logo that combined their wolfhead icon, book logotype, and the Endeavor name. This wasn’t very challenging since the branding was already strong.
I took the branding even further in the workshop experience guide. Incorporating the book cover aesthetic and the program’s spirit resulted in a bold and unique printed guide. The goal was to ensure the guide felt like a natural extension of the brand while reflecting the Endeavor program’s energy to empower women.
