The Find a Doctor tool offers patients advanced search options (e.g. location, specialty or keyword) and in-depth profiles.
Objectives
Increase appointment bookings
Reduce friction for users who are overwhelmed by the options
Organize the doctor profiles to be more scannable and comprehensive.
Enhance the search results page.
Homepage
Using our Foresee survey results we implemented a multi-layered solution that caters to the most common user profiles. Search was often the first step for users so we expanded it to search by keyword, specialty or name.
Providing a lists for locations and A-Z accounted for the remaining users as well as offering links to the other hospitals under Johns Hopkins Medicine.
Search Results
We added the left sidebar pre-populated with their current search, allowing the user to refine if necessary. The search term was also highlighted within the result card profile snippets. Since booking an appointment is a pain point, we increased visibility for location and phone number by adding them to the result cards. Due to the high volume of out-of-state and international patients, I designed an expanding panel that included their specific contact information.
Profiles
With this update, I had to organize a lot of content with priority above the fold. The challenge was that the doctors didn’t always agree on what information was most important for the user. There were a few compromises, and overall, the profiles were well received by patients and caregivers.
Team Project manager, 1 Engineer, Editorial Manager, Editorial Art Director
Platform Desktop, Mobile
A well-loved print publication needed a digital version that was consistent in it’s content structure and bold, artistic imagery.
Challenges
Create a user friendly admin for the editorial team to add their content.
Keep the artistic aesthetic of the print magazine.
The entire online experience should compliment the flow of the publication.
Front-end
The magazine had a bold color palette with strong frames and borders. I incorporated these elements throughout the design. I made the cover article the focus of the homepage to further showcase the impactful imagery from commissioned artists and photographers.
The navigation followed the publication format for a cohesive experience.
Winner
Digital Health Awards
GOLD / Hopkins Medicine Magazine (School of Medicine Alumni) / Division: Health System / Audience: Health Professionals / Classification: Digital Health Media / Publications. / Category: Magazine
Admin
For workflow efficiency, editorial requested the ability to upload their own content. Using the SiteExecutive CMS I designed a user-friendly form for them to upload images, add the article, insert blockquotes and choose related articles. This saved time for both editorial and web center teams.
Additional Pub
I also designed the digital version of the Dome, a magazine for staff of Johns Hopkins Medicine. This design also used the bold lines but I shifted to a softer color palette to differentiate between them.
Winner
Digital Health Awards
MERIT / Dome (Staff Newsletter) / Division: Health System / Audience: Health Professionals / Classification: Digital Health Media / Publications. / Category: Newsletter
Team Project Manager, 2 Engineers, Director of Engineering
Scope UX, UI, Design System
Platform Web
Overview
Yahoo’s uploader tool serves as critical infrastructure for editorial and advertising teams, providing centralized access to a CDN for hosting and distributing assets across the entire Yahoo ecosystem. The tool powers content delivery for major properties (News, Sports, Finance) and the company intranet, making it a backbone system for internal operations.
Despite its importance, the existing interface created friction in daily workflows, requiring users to employ external tools and navigate confusing processes—ultimately escalating support requests to the engineering team.
The Problem
The original tool addressed a fundamental need but fell short in execution. Users had to prep assets externally, navigate fragmented experiences, work around confusing CDN concepts, and struggle to find files in growing volumes. This friction created unnecessary context-switching and drove support escalations.
Research Approach
Survey feedback from power users — Captured pain points and workflow patterns from editorial and advertising teams
Collaborative brainstorming with engineering — Surfaced technical constraints, integration opportunities, and support patterns revealing misconceptions
Analytics review — Identified bottleneck actions, feature abandonment, and support ticket trendso ideas
Key Findings
User Flow Optimization Required
The current workflow introduced unnecessary friction with multiple handoffs between tools and unclear next steps. Users needed a more linear, guided experience.
Image Cropping Relies On External Tools
Integrating the existing internal cropping tool could streamline the process. A gallery interface for batch uploads would allow users to review and crop multiple images before finalizing.
Video Upload is clunky
Previously, users uploaded videos first, then discovered they needed transcoding as a separate step. Offering a preview and transcode options directly into the upload flow eliminates hopping in and out of folders.
Activity Stream Improves Engineering Support
An internal activity log would give engineers visibility into user actions and file state changes, supporting faster troubleshooting without requiring users to describe what happened.
Educational Content Reduces Support Load
Widespread confusion about CDN functionality was driving support tickets. An FAQ covering common questions could self-serve many inquiries and reduce escalations.
Design Strategy & Solutions
User Flow Simplification
I restructured the interaction pattern to reduce clicks by 40% through:
Consolidated Upload Preparation
Image cropping became available immediately after upload, with no external tools required.
Integrated Video Tools
Video preview and transcoding options moved directly into the upload phase.
Unified Control Hub
Preview modal serves as a one-stop-shop for all asset adjustments and actions.
Image Asset Handling
Gallery crop interface
After upload, users see thumbnails and can crop any image without re-uploading. Common aspect ratios are offered as preset buttons.
Spatial optimization
Action dropdown with icon and label pairs reduces menu clutter
Modal Window Addition
Opening the preview modal allows the user to access the other tools/options as well. Tooltips were added as well for new users.
Adjustable timing
Crop immediately after upload or defer until later
Video Workflow Needs Integrated Preview & Transcoding
Previously, users uploaded videos first, then discovered they needed transcoding as a separate step. Integrating preview and transcoding directly into the upload flow would eliminate this cognitive burden.
Information Architecture
FAQ section – Addressed top support questions about CDN mechanics and file persistence
Activity stream – Internal-facing tool showing upload history and system events for independent diagnosis
Design System Alignment
Visual Refinements
Enhanced alert system with color differentiation (success, warning, error) and corresponding iconography
Updated error messaging copy and styling to match system updates
Custom-designed a loading animation
Type & Icon Updates
Icon audit replacing outdated assets with current Yahoo design system equivalents.
Typography and spacing updated to match refreshed design language.
Consistent visual treatment across all UI elements
Error messages
Alert bars
Loading animation
Key Tradeoffs & Decisions
The Constraint
The tool loaded all company uploads by default, creating navigation challenges and privacy concerns.
Initial Recommendation
Implement team-based directories for privacy isolation and intuitive file discovery.
The Reality
Backend architecture and project timeline didn’t permit this approach.
What I Designed Instead
A folder bookmark/favorites feature that allowed users to create quick-access shortcuts to frequently used directories. While not a full organizational solution, this provided immediate relief for power users managing dozens of files and laid groundwork for future improvements.
Results & Impact
40% Reduction In Clicks across primary workflows (upload → crop → save)
Reduced support escalations through integrated help content and activity logs visible to engineering teams
Faster user onboarding with clarified interface and contextual guidance reducing learning curve
Qualitative Outcomes
User confidence increased -Transparent feedback (preview modals, progress indicators) reduced anxiety about asset handling
Cross-team alignment – Activity stream enabled engineers to support users more effectively without repeated back-and-forths
Reduced context-switching – Integrated cropping and transcoding kept users in a single interface
Reflection
This project demonstrated how research-informed design choices can improve not just user experience, but operational efficiency. By understanding both user pain points and engineering constraints, I was able to design solutions that respected technical limitations while meaningfully improving the workflow.
The tradeoff on team directories taught me that perfect solutions often aren’t possible, but thoughtful incremental improvements can have a large impact while keeping the project on schedule.
Team Project Manager, 1 Developer, Account Director
Platform Xbox
Xbox Homepage with Banner Ad to LE on the bottom right
The Xbox landing experience is an immersive hub on the Xbox console. The player selects the banner from the home screen, which takes them to the ad experience offering trailers, galleries, games, or sweepstakes. For Wild Hearts, I was provided a very vibrant asset pack full of beautiful visuals. The client didn’t provide any direction beyond requesting a gallery, trailer, and sweepstakes.
I introduced motion to the design by animating paint-swipe elements sourced from the client’s asset pack. These animated textures added depth and energy to the experience. The result was approved by the client with very minimal changes, demonstrating that the creative choices aligned closely with their vision even without explicit upfront direction.
Paint swipe for homepagePaint swipe for editions pagePaint swipe for gallery
Compare Editions
For Xbox advertising the compare editions pages are an important part of the user journey. To help highlight the difference between the editions, I animated the paint stripe into the background while changing the CTA colors.
Character Galleries
There were two galleries in order to showcase the backstories and fighting styles of the characters. Instead of a traditional gallery with arrows, I chose to use the characters themselves as the navigation.
