Author: Jenn

Find a Doctor Tool
Role
Lead Designer

Team
Engineering Manager, 1 Engineer, UX Manager

Platform
Desktop, Mobile

The Find a Doctor tool offers patients advanced search options (e.g. location, specialty or keyword) and in-depth profiles.
Objectives

Increase appointment bookings

Reduce friction for users who are overwhelmed by the options

Organize the doctor profiles to be more scannable and comprehensive.

Enhance the search results page.

Homepage

Using our Foresee survey results we implemented a multi-layered solution that caters to the most common user profiles. Search was often the first step for users so we expanded it to search by keyword, specialty or name.

Providing a lists for locations and A-Z accounted for the remaining users as well as offering links to the other hospitals under Johns Hopkins Medicine.
Search Results

We added the left sidebar pre-populated with their current search, allowing the user to refine if necessary. The search term was also highlighted within the result card profile snippets. Since booking an appointment is a pain point, we increased visibility for location and phone number by adding them to the result cards. Due to the high volume of out-of-state and international patients, I designed an expanding panel that included their specific contact information.

Profiles

With this update, I had to organize a lot of content with priority above the fold. The challenge was that the doctors didn’t always agree on what information was most important for the user. There were a few compromises, and overall, the profiles were well received by patients and caregivers.
June 23, 2026
Print to Digital
Role
Lead Designer

Team
Project manager, 1 Engineer, Editorial Manager, Editorial Art Director

Platform
Desktop, Mobile

A well-loved print publication needed a digital version that was consistent in it’s content structure and bold, artistic imagery.
Challenges

Create a user friendly admin for the editorial team to add their content.

Keep the artistic aesthetic of the print magazine.

The entire online experience should compliment the flow of the publication.

Front-end

The magazine had a bold color palette with strong frames and borders. I incorporated these elements throughout the design. I made the cover article the focus of the homepage to further showcase the impactful imagery from commissioned artists and photographers.

The navigation followed the publication format for a cohesive experience.

Winner

Digital Health Awards

GOLD / Hopkins Medicine Magazine (School of Medicine Alumni) / Division: Health System / Audience: Health Professionals / Classification: Digital Health Media / Publications. / Category: Magazine
Admin

For workflow efficiency, editorial requested the ability to upload their own content. Using the SiteExecutive CMS I designed a user-friendly form for them to upload images, add the article, insert blockquotes and choose related articles. This saved time for both editorial and web center teams.

Additional Pub

I also designed the digital version of the Dome, a magazine for staff of Johns Hopkins Medicine. This design also used the bold lines but I shifted to a softer color palette to differentiate between them.

Winner

Digital Health Awards

MERIT / Dome (Staff Newsletter) / Division: Health System / Audience: Health Professionals / Classification: Digital Health Media / Publications. / Category: Newsletter
June 23, 2026
Dynamic Strategy
Role
Lead Designer

Team
Project manager, 1 Engineer, Account Manager

Platform
Desktop, Mobile, CTV (Connected TV)

I have been the designer for Shipt’s dynamic strategy for about 8 months. Our relationship with their agency has strengthened, enabling us to work efficiently while keeping the brand’s integrity at the forefront and delivering stronger outcomes.

Product Feed Template

Shipt wanted to run local, in-stock product ads to the right in-market audiences. Using legacy tools this would have required a costly and consuming 1.2 million unique creatives.

The evergreen template was designed for running throughout the year in between seasonal promotions. I created two variations: single retailer and multi-retailer (displaying up to 5). When multi-retailers were listed, the CTA would show the logo for the retailer offering the product.

Summer Template

The summer template was requested based on some brand changes for the season as well as dynamic changes to the creative based on pre-determined themes. The headline, bag images and savings stickers were updated for the frequent promotions.
Weather Triggers

Larger sizes incorporated a 3 day forecast. The current day would pull in a relevant headline.

All sizes had a version with the current day’s weather conditions.

The bag contents change based on the conditions.
World Cup

Promoting Shipt Kits for World Cup fans

Include a countdown leading up to the next US game then switch to live

Adapted client provided creative to include a custom countdown and game details
June 23, 2026
Tech Event Collateral

Role
Lead Designer

Team
Project manager, 2 designers

Platform
Print

Since the conference was held in San Francisco, the Golden Gate Bridge was the focal point and inspiration for the illustration. Creating a vector illustration was key for scalability across the event.

The design was then incorporated into signage throughout the convention, including hanging and standing banners, the stage backdrop, large-format checks presented to winners, table signs, and the program.

June 4, 2026
Travel Planning Tool
Role
Lead Designer

Team
Project manager, 1 engineer, Account Manager

Platform
Mobile

A custom mobile ad experience providing personalized destination recommendations based on consumer passion points and travel interests.
Campaign Objectives

Increase brand awareness

Attract new customers

Drive bookings with increased efficiency and return on investment

Solution

The tool leveraged user location data to deliver a highly personalized experience that guided travelers toward drivable destinations matched to their specific activity interests.
Top performer

2X consumer engagement

50%+ increase in return on
advertising investment

Winner! Best of Yahoo

Yahoo 4th Annual Brandblazer Competition
In recognition of innovation and excellence in omnichannel execution
June 3, 2026
Upload Tool Redesign
Role
Lead Product Designer

Team
Project manager, 2 engineers, Director of Engineering

Platform
Web

Yahoo’s uploader tool provides editorial and advertising teams access to a CDN for hosting assets across the ecosystem. Most commonly these assets are used in Yahoo property content (News, Sports, Finance, etc) as well the company intranet.
The Problem

The tool provided a basic solution for the user. They could upload their assets and transcode their videos but this often required more steps than necessary. Additional tools were necessary to crop images before the upload process. There was also confusion as to how a CDN worked resulting in frequent question fielding by engineers.
Research methods used:

Survey feedback from power users

Brainstorm with engineering to discover their pain points and listen to ideas

Analytics review
Key Findings

Finding #1

Overall user flow needed improvement.

Finding #2

Incorporate internal tool for cropping so users don’t need to prep their image asset externally.

In the case of multiple image uploads, a gallery will provide the opportunity to crop before saving.

Adding a couple options to the Actions made the list too long. I moved them into a drop down to allow for labels and to save space.

Opening the preview modal allows the user to access the other tools/options as well.

Users can choose to crop at this stage.

Finding #3

Add preview and transcode features in the video upload step.

Finding #4

Add an activity stream for troubleshooting user issues

Finding #5

There is general confusion on what a CDN is so we added an FAQ

Updated design elements

Error messages

Alert bars

Loading animation

Tradeoffs

When the user opens the tool, it loads with the most recent uploads within the entire company. I offered a recommendation to allow for team based directories for privacy and easier file navigation. Since that was not possible due to the current setup and time constraints adjusted designs to add a directory/folder bookmark feature.

Solution

The final prototype incorporated a streamlined user flow, reducing clicks by 40%. Tooltips, error messages and progress animations were added for user feedback. The new features allow the user to crop their images either right after upload or later. The video transcode was enhanced by including a video preview at upload.
June 1, 2026
Beer Label

Role
Lead Designer/Illustrator

Team
Project Manager

Platform
Print, Packaging

For a local brewery’s special-edition release, I designed and illustrated the label for a beer can celebrating a professional baseball player’s achievement — bringing together custom illustration and thoughtful typography to create a collectible piece that honored both the athlete and the brand.

Designing for a cylindrical surface presented its own unique set of layout considerations, requiring the composition to flow naturally around the can while remaining visually impactful from every angle.

May 30, 2026
Custom Illustrated Logos

Role
Lead Designer/Illustrator

Team
Project manager

Platform
Print

A personal chef company wanted a logo that balanced quirky charm with polished professionalism. After multiple rounds of hand-drawn illustrations, we found the right blend.

The client responded well to the concept of a flexible logo system, so I designed both a primary and a secondary logo to provide versatility across different applications. Simplified icon versions were included to retain the brand’s character at smaller scales or in contexts requiring a cleaner mark. The result was a cohesive identity that could adapt to everything from packaging to digital without losing its personality.

May 30, 2026
Workshop Branding

Role
Lead Designer

Team
Project manager, 1 designer

Platform
Print

The Wolfpack Endeavor needed a logo that combined their wolfhead icon, book logotype, and the Endeavor name. This wasn’t very challenging since the branding was already strong.

I took the branding even further in the workshop experience guide. Incorporating the book cover aesthetic and the program’s spirit resulted in a bold and unique printed guide. The goal was to ensure the guide felt like a natural extension of the brand while reflecting the Endeavor program’s energy to empower women.

May 30, 2026
Xbox Landing Experience

Role
Lead Designer

Team
Project manager, 1 Developer, Account Director

Platform
Xbox

Xbox Homepage with Banner Ad to LE on the bottom right

I introduced motion to the design by animating paint-swipe elements sourced from the client’s asset pack. These animated textures added depth and energy to the experience. The result was approved by the client with very minimal changes, demonstrating that the creative choices aligned closely with their vision even without explicit upfront direction.

Paint swipe for homepage

Paint swipe for editions page

Paint swipe for gallery

Compare Editions

For Xbox advertising the compare editions pages are an important part of the user journey. For this one I animated the paint stripe into the background while changing the CTA as well.

Character Galleries

There were two galleries in order to showcase the backstories and fighting styles of the characters. Instead of a traditional gallery with arrows, I chose to use the characters themselves as the navigation.

May 29, 2026